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Far from Home: Nostalgia and a New Balance in an Artistic Journey
Traveling for work can be a privilege: new cities, unexpected stages, memorable encounters. For many traveling artists and professionals, it's part of the job. But besides what you see, the excitement, the opportunities, the movement , there's a quieter side , what you feel inside when you're away from home for a long time. It's not always easy, and it doesn't mean "not being strong enough." When the roots move Home isn't just a place. It's an invisible set of habits, face

Ilaria Ermini
Nov 64 min read


The perfection trap
Inseguendo l’ideale di perfezione, finiamo per perderci e dimenticare di ascoltarci.
Il progetto "Mentoring per Artisti", ideato da Laura Andreini, nasce con un’intenzione profonda: creare uno spazio di ascolto, ricerca di equilibrio e sostegno per chi vive l’arte ogni giorno.
Un luogo, interiore prima che fisico, in cui l’artista possa fermarsi, respirare e ritrovare sé stesso.
Quando la performance, la visibilità e la costante richiesta di eccellenza diventan

Ilaria Ermini
Oct 314 min read


Big Bang AI - The Beginning of an Endless Journey
Welcome back to my website! In this article, we discuss a topic that arouses a great deal of curiosity, but also skepticism. We address the use and potential of Artificial Intelligence . The focus, as always, is on the world of art and artists. What is Artificial Intelligence? First and foremost, artificial intelligence (AI) is a machine 's ability to display human-like capabilities such as reasoning, learning, planning, and creativity. AI allows systems to understand their
Laura Andreini
Oct 314 min read


Your Digitization Step by step - Social Networks in Business +Digital Plan
Welcome and welcome back to my website! In this new article we talk about the use and communication potential of social networks. The...
Laura Andreini
Feb 5, 20246 min read


Your Digitization Step by step - Brand authority
Welcome and welcome back to my website! In this new article we talk about brand authority and the use of social networks. The focus is, as always, on the world of art and artists. Brand authority The authority of the Brand, as a professional figure within its sector, is created , transformed and nourished . Brand authority is something that is established and then must be consolidated and strengthened to be maintained. This strengthening takes place on the web primarily thr
Laura Andreini
Jan 24, 20244 min read


Your Digitization step by step - Brand identity
Welcome and welcome back to my website! In this new article we talk about the questions we should ask ourselves to define our Brand...
Laura Andreini
Dec 1, 20235 min read


Artist digital transformation today
“Every knowledge that you seek to mature on the path of the ennoblement of man and the evolution of the world takes you one step...
Laura Andreini
Nov 24, 20238 min read


Marketing and Art
Welcome and welcome back to my blog! In this new article we talk about the evolution from the historical point of view of art as a...
Laura Andreini
Nov 17, 20235 min read


Definition of DT and the Artist's path in digitalization
Welcome and welcome back to my blog! In this third article we define DT and talk about the path that the Artist takes in his own...
Laura Andreini
Nov 15, 20234 min read


Artist digital transformation - The journey
"Nothing is ever created that does not already exist. Creation, in the poetic sense as in chemistry, it is transformation. The work is...
Laura Andreini
Nov 15, 20234 min read


The digital transformation of the Artist
Almost a year after the discussion of my Master's thesis in Digital Marketing Specialist entitled "The digital transformation of the...
Laura Andreini
Nov 15, 20232 min read


DIGITALIZATION - Digital Transformation
SEMantics, the Web Glossary What is digitalization or digital transformation DT (Digital Transformation) can be defined as the...
Laura Andreini
Nov 15, 20231 min read


INDEXING
SEMantics, the Web Glossary How can I improve the indexing of my site? First of all, your site must be well structured and have no...
Laura Andreini
Nov 15, 20231 min read


Anxiety for perform...digitization 2.0
Digitization is a bridge that must be crossed for companies and professionals. What is on the other side is web 2.0, that is...
Laura Andreini
May 28, 20222 min read


3 things not to do on the web
For a correct digital presence on various channels such as website, social networks, e-commerce, there are errors to avoid, very...
Laura Andreini
Apr 19, 20223 min read


Social or website?
Una delle prime domande che i clienti pongono sulla digitalizzazione riguarda la scelta di spingere sulla gestione di sito web o social.
Laura Andreini
Mar 19, 20222 min read
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