LAURA ANDREINI

Welcome back to my website! In this article, we discuss a topic that arouses a great deal of curiosity, but also skepticism. We address the use and potential of Artificial Intelligence . The focus, as always, is on the world of art and artists. What is Artificial Intelligence? First and foremost, artificial intelligence (AI) is a machine 's ability to display human-like capabilities such as reasoning, learning, planning, and creativity. AI allows systems to understand their

Welcome and welcome back to my website! In this new article we talk about the use and communication potential of social networks. The...

Welcome and welcome back to my website! In this new article we talk about brand authority and the use of social networks. The focus is, as always, on the world of art and artists. Brand authority The authority of the Brand, as a professional figure within its sector, is created , transformed and nourished . Brand authority is something that is established and then must be consolidated and strengthened to be maintained. This strengthening takes place on the web primarily thr

Welcome and welcome back to my website! In this new article we talk about the questions we should ask ourselves to define our Brand...

“Every knowledge that you seek to mature on the path of the ennoblement of man and the evolution of the world takes you one step...

Welcome and welcome back to my blog! In this new article we talk about the evolution from the historical point of view of art as a...

Welcome and welcome back to my blog! In this third article we define DT and talk about the path that the Artist takes in his own...

"Nothing is ever created that does not already exist. Creation, in the poetic sense as in chemistry, it is transformation. The work is...

Almost a year after the discussion of my Master's thesis in Digital Marketing Specialist entitled "The digital transformation of the...

Digitization is a bridge that must be crossed for companies and professionals. What is on the other side is web 2.0, that is...

For a correct digital presence on various channels such as website, social networks, e-commerce, there are errors to avoid, very...

Una delle prime domande che i clienti pongono sulla digitalizzazione riguarda la scelta di spingere sulla gestione di sito web o social.